10 Reasons Why You Should Invest in Email Marketing

As a small business owner, you need to find a way to attract new customers and retain your existing ones. Lack of time, money and resources are often factors that limit you from finding a solution that will bring the desired results. 10 Reasons Why You Should Invest in Email Marketing. Email marketing is known as the solution that gives the best ROI (return on investment). It is also an effective solution that allows you to reach your customers anywhere in the world, as long as they have internet access to check their email inbox.

Email marketing is the sending of personalized emails (promotional emails, newsletters, etc.) to a list of customers or prospects. Contact lists are databases to which your subscribers have given their consent to be part. Lists can be segmented as you wish according to several criteria (age, gender, location, interest, etc.). This is therefore a unique opportunity to directly address hundreds of customers or prospects with personalized content. Email marketing can respond to several strategies, for example:

• Building your credibility
• Establish a relationship of trust with your subscribers
• Generate interest in your products or services
• Inform about your news

1) Promote your offer

For online retailers or any business that offers services, email marketing is a very effective way to inform your customers about your promotions, seasonal releases, a new service offered, etc. You can easily send eye-catching campaigns with a promotional code as an incentive to encourage your subscribers to visit your website.

Fun fact: 42.3% of Americans subscribe to email lists for savings and discounts, and about 1 in 3 subscribers have purchased something from the brand they receive emails from.

– Optinmonster 2022

2) Build brand loyalty

Are people familiar with your brand? By regularly providing quality content to your subscribers, they will be more likely to remember your company or products. You could even decide to send a survey to find out what type of content your contacts like to receive or even to do a survey on the identity of the brand. In general, people like it when a brand tries to get to know its customers, it shows that it is making an effort to offer a product or service adapted to their needs. It will therefore be more likely to gain new subscribers or to retain existing ones.

Also, remember that those who already receive your newsletter are interested in what you sell. You will be able to create a sense of belonging with your subscribers by sending exclusive promotions and personalized content. The cosmetics chain Sephora is a good example. They send newsletters and exclusive promotions to members based on their status (amount of money spent in the year). Personalized products are even offered to subscribers based on their skin type, after they answer a short survey.

3) A low-cost marketing method

The costs associated with email marketing are generally very low compared to traditional and digital advertising spaces. The vast majority of email marketing solutions offer affordable packages that adapt to your growth and needs. Some solutions are even free up to a certain number of contacts.

In terms of saving time, several tools offer the ability to automate your email marketing and even schedule your sends in advance. You could decide to send an automated email to a subscriber every time they perform a particular action, for example:

• When he subscribes to your newsletter
• After purchasing a product or service
• When it’s his birthday
• When he updates his profile

4) Subscribers’ preferred communication channel

Another reason why you should invest in email marketing is that consumers love this method of communication. It allows them to have access to information or promotions instantly and never miss a thing.

No one is online 24/7 to check their social media, news, etc., so it’s inevitable that several posts go unnoticed. However, emails remain “unread” in users’ inboxes until they click on them.

5) Reach users on mobile

With 6.64 billion smartphone users on earth , or 83.72 % of the population, it’s no wonder why this tool is so popular. It’s therefore necessary that your email marketing campaigns can be viewed by your users on the devices they use (phones, tablets, etc.).

Additionally, people aren’t always sitting in front of a computer. When they’re on the go or on their lunch break, they’re more likely to check their emails on their smartphone.

6) Know your target audience better

One of the most important reasons why you should invest in an email marketing solution is that it allows you to know your buyer personas. Forms, surveys and the behavior of your subscribers on your newsletters (number of clicks, opening rates, etc.) allow you to collect very useful data. They will allow you to segment your mailings according to the criteria of your choice to send personalized content to your contacts (age group, location, interest, etc.).

7) Results are easy to track

Many email marketing solutions such as Cyberimpact allow you to measure the performance of your marketing campaigns. The reporting tool makes it much easier to understand how your customers engage with your communications. You will be able to know:

• Open rate: number of contacts who opened your email
• Click-through rate: knowing which CTA (call to action) performed best
• Unsubscribe rate: number of people who unsubscribed from your newsletter

With these statistics, you will be able to know the most popular greece email list products and make improvements to your emails. Some tools also allow you to do A/B testing to know if one email marketing campaign works better than another.

8) Almost instant results

Email marketing is a powerful tool for generating conversions. In fact, a newsletter can help boost your sales by directing traffic to your website. The online purchasing journey is more direct and faster for a consumer than when they have to top benefits of ai call automation for sales go to a store. Therefore, a few minutes after sending your email, you will be able to quickly see the results, for example if a promotional code is used.

If you specify in your newsletter how long your deb directory flash sale or promotion lasts, this also creates a sense of urgency which will result in higher clicks and conversions.

9) Easy to integrate with your other marketing strategies

When building a digital marketing strategy, it’s important not to put all your eggs in one basket. Facebook or Instagram could decide to change their algorithm overnight, and if you rely solely on those platforms, you’ll have to start from scratch. Ideally, your strategy should be omnichannel, meaning you should be using multiple channels of communication at the same time. After all, the more channels you use to spread the word about a promotion, the greater your potential reach will be.

Email marketing is an ideal solution because it is easy to integrate with your other strategies. Here are some examples:

• Add a social media share button to your email
• Encourage people to subscribe to your blog
• Give a promotional code to make purchases on your website

10) To create excitement

Who doesn’t love receiving and benefiting from exclusive offers? Whether it’s to reward your loyal customers or to show off a sneak peek at your upcoming collection, everyone loves feeling like they’ve gotten a great deal. Many companies like CookIt offer gift cards every month to everyone who subscribes to their newsletter, clothing brands like Dynamite and RW&CO send out a sneak peek of their new collection with a promo code to their members first.

In short, everyone likes to belong to a social group, especially if it allows them to have exclusive benefits. Your subscribers will have a greater sense of feeling unique and important to your business.

As an SME, you probably won’t have the same budget as multinationals, however, a reward or a little extra is always nice to receive.

It’s never too late to start your email marketing

Investing in an email marketing solution is a valuable tool for SMEs. It allows you to stay in touch with your customers, announce your new products, generate traffic on your website, create engagement, and all at a lower cost. Your contact lists belong to you, which represents an invaluable resource for better knowing and building long-term relationships with your customers.

Cyberimpact, a simple and easy-to-use email marketing tool

Cyberimpact offers an email marketing solution that allows you to create professional newsletters in just a few clicks. The packages offered are more than affordable and designed to adapt to your growth. Pay only for the services you need. Create your free account today !