Email marketing is still one of the most effective communication channels for businesses. It is a very reliable method to engage customers. Despite the constant emergence of new digital platforms 12 Email Marketing Statistics You Need to Know in 2024 email marketing remains unique in offering unmatched opportunities in terms of distribution, personalization and cost-effectiveness, surpassing many channels.
To maximize the impact of your emails, it is crucial to know the latest statistics and, more importantly, how to apply them to your strategy.
Read on for 13 B2B email marketing statistics every marketer should know, plus actionable tips on how to put them to use.
Marketing Statistics You Need to Know in 2024
1. Most consumers (60%) prefer to receive marketing communications via email.
Source: Square Future of Commerce Report
Email remains the preferred communication channel for consumers. This shows the enduring strength of how marketers who use it can gain an advantage in reach and conversion.
Focus on creating personalized content. By segmenting your email list, you can offer offers and content tailored to each segment of your audience. This will help reduce unsubscribes and increase your conversions.
2. Email marketing is used by 31% of marketers.
Source: HubSpot Blog Research, 2023
“If email is so effective, why aren’t more marketers using it?” Although only 31% of marketers use email marketing, those who do often see a better ROI compared to other channels.
Companies that incorporate these tactics achieve:
- Build stronger relationships with their audience;
- Achieve a higher conversion rate;
- Improve customer loyalty.
Like other marketing channels, building an effective email list takes time and effort. Many businesses and marketers don’t have the resources (time, budget, or knowledge) to invest in email marketing.
Finding an email marketing solution that fits your needs is essential. For Canadian businesses, this also means working with a company that understands and helps you comply with Canadian data privacy and anti-spam legislation, like Cyberimpact .
3. The average open rate is 42% (an increase of 2.48% from 2022).
Source: Email Marketing Report 2024
A 42% open rate shows that email marketing is still highly effective, especially when marketers use best practices like segmentation and personalization. This increase compared to 2022 proves that consumers are still interested in engaging with emails – when they find them relevant.
To take advantage of this data, write eye-catching subject lines that capture your audience’s attention.
Discover more essential email marketing data collected from 10,000 Canadian marketers in the 2024 Email Marketing Report Card .
4. Tuesdays are the best days to send an email, Sundays are the worst.
Source: HubSpot Blog Research, 2023
Choosing the right day to send your emails can significantly impact their performance. According to HubSpot, Tuesdays are typically the most effective, while Sundays are the least effective.
However, after analyzing data from over 10,000 Canadian businesses and marketers, we found that Thursdays are the most popular day to send emails.
Test and send your emails on different days to determine when your audience is most receptive. Knowing your target audience better allows you to understand their routine and integrate your communications into their schedule effectively.
If your subscribers check their emails first thing in the morning, schedule your sends before they wake up. Segment your audience based on their past behavior and use automation to optimize your campaigns by sending them at the most opportune times.
5. Email is the third most used content medium by B2B marketers over the past 12 months.
Source: Content Marketing Institute, 2022
Email is a must-have tool for B2B marketers, ranking as the third most used channel for content distribution. This is due to its ability to deliver direct, personalized, and effective communication with decision-makers and stakeholders.
6. 55% of emails are opened on mobile devices.
Source: eMarketer, 2023
With over half of emails opened on mobile devices, businesses need to ensure their email campaigns are optimized for these devices . A poor mobile experience can lead denmark email list to immediate deletions and unsubscribes.
7. 50% of people buy through marketing emails at least once a month.
Source: Salecycle, 2022
This statistic shows the potential of email marketing as a direct sales channel. To increase your email sales, focus on personalization. Use data from past purchases and browsing behavior to create tailored recommendations and offers.
Automated campaigns, like abandoned cart reminders what to look for in a business phone system special promotions, can also help boost conversions. Make sure you have clear, compelling calls to action (CTAs) that direct recipients to optimized landing pages for best results.
8. 99% of consumers say they check their email daily.
Source: Porch Group Media
The fact that 99% of consumers check their inbox every day underscores the importance of regular communication. Maintaining a consistent deb directory sending cadence helps your brand stay relevant to your audience and helps build long-term relationships.
Use marketing automation to set up an email sequence that guides prospects through the customer journey from awareness to conversion, while adjusting the frequency of sends to avoid overwhelming your subscribers.
9. Cold emails with personalized subject lines are more likely to be opened than those with generic subject lines.
Personalization is a major asset in email marketing. Cold emails with personalized subject lines are much more likely to be opened, increasing the likelihood that your messages will be read.
Use personalization in your email subject lines and content, addressing recipients by their first name and tailoring messages based on their previous interactions with your brand. This will help build trust and increase the chances of engagement.
10. The average click-through rate across all industries is 3%.
Source: Email Marketing Report 2024
An average click-through rate (CTR) of 3% shows that it can be difficult to get users to click on links in your emails. However, some industries achieve much higher CTRs.
According to Cyberimpact’s State of Email Marketing report, the five industries with the highest click-through rates are: Legal (6.38%), Real Estate & Construction (6.34%), Government (6.09%), Nonprofits (5.86%), and Medical (5.47%).
See how your CTR compares to others in your industry and adjust your strategy accordingly.
11. 50% of people delete an email if it is not optimized for mobile.
Source: Mapp, 2016
With 50% of users deleting emails that aren’t optimized for mobile, it’s crucial to make sure your messages are responsive to these devices. Make sure your emails load quickly, are easy to read on small screens, and have buttons that are easy to click.
12. 52.9% of marketers say their segmented emails have better open rates.
Source: HubSpot Survey
By segmenting your audience based on factors like location, age, or behavior in previous campaigns, you can send more relevant content that resonates with each segment.
This targeted approach leads to higher open rates , better engagement, and more conversions. Use marketing automation to manage segmentation and deliver personalized content at scale.
Conclusion
Businesses can significantly improve their email marketing efforts by focusing on personalization, mobile optimization, and strategic timing. Features like automation and segmentation are essential to managing these tactics effectively.
With the right approach, email marketing can become a powerful tool for building strong relationships, generating sales, and increasing brand awareness.
