It is advisable to have a landing page with an overview of the services the company provides. Here, implement cross-linking to narrow specialties. This will make it easier for the user to navigate and go to the section that interests them. Make sure that all important services are included! When writing texts, it is necessary to use commercial key phrases that people enter when searching for services. Add clear calls to action: leave a request, send a letter, order a call back, etc. Is a free case assessment available? Be sure to indicate this: On-Page Factors – Content If your business operates in multiple cities/states, you should create separate pages with unique content.

 

 This is a great way to use geo-targeted keywords.

 

Carefully work out the service india phone number library  pages: “Contacts”, “About us”, etc. It is also worth providing a block about each lawyer with a photo and a short description: Block about each lawyer with photo and short description Another important point: people are looking for answers to their questions on legal services websites. Provide them. Create a section with frequently asked questions and close the most common ones. Website Optimization: Using On-Page Keyword To get Google’s attention, blog pages and articles need to be cleverly optimized through the strategic use of keywords.

 

 Queries are embedded in meta tags: title, description, etc.

 

They still remain an important ranking factor in Google. Use a reasonable number of keywords, but watch the characters (60 to 70 are needed). Otherwise, the tag may be truncated in search results: Website Optimization – Using Keyword on Page Optimize the titles and subtitles of all your articles as well, but make them readable. These titles make it easier for users to find the information they need, and they also help Google “understand” the content correctly. If you use WordPress, they are very easy to optimize.

 

 You simply highlight the text, then select

 

It’s easy to optimize your titles in WordPress Keywords are also used when setting up internal linking. It helps users move from one section to another if they are thematically related. Local SEO If a company operates in different cities or states, it is necessary to optimize the site for specific locations, that is, there should be a unique page for each geolocation in order to get good links for the local audience. When working with local SEO, you first need to add to Google My Business and get verified.