Even if you are the best in your field, many locals and visitors to your area have not yet discovered you. This is why it is important to use local SEO in your marketing strategy. In this guide to local SEO, we’ll cover everything you need to know, including: What is local SEO? How Local SEO Works Who is local SEO for? How to do local SEO Read on to find out more ! What is local SEO? Local SEO is a strategy that involves optimizing your website for local searches. These are searches people do when they want to find a business near them. Local SEO helps you optimize your business presence so it appears in more of these searches. What is the difference between local SEO and traditional SEO? The difference between local SEO and traditional SEO lies in the type of search engine results targeted.

Local SEO targets localized search results

Like “bakery near me” or “landscaping company in Los Angeles”) while traditional SEO targets non-localized search results (like “how to change a flat Thailand Telegram Number Data tire ” or “best project management software”). How does local SEO work? Local SEO works by using SEO ranking factors , as well as localized factors, which include: Relevance , i.e. how well your Google business profile matches the user’s search. Distance , that is , how far your business is from the searcher and/or the location they provided, such as “campsites near conway, nh “. Notoriety , meaning the degree of reputation and notoriety of your business on the web, based on online reviews, directories, articles and backlinks .

 

Search engines like Google use these ranking signals

 

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to generate search results similar to non-localized (ten blue links) or results specific to local searches. Localized search results are distinguished from Bolivia WhatsApp Number List non-localized results by the presence of what is called a ” local pack” , that is to say a carousel of Google business listings. Why is local SEO important? Local SEO is important for several reasons, including the following: Reach potential customers in your area who need you now Connect with potential customers at the start of their buying journey, for example when researching a vacation destination. Earn buyer trust with online reviews, visuals of your work and workplace, and resources.

A Complete Guide to Local SEO for Generating Local Leads

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