Root cause, as the name suggests, is the origin of our problem application for marketing teams. It is the fundamental cause that generates the deviation. We know that we have found the root cause of our problem when we are unable to break it down further into any other cause.
It is precisely from this point of view that we understand why it is so important: it is much easier to act on a specific and widespread problem than on a generalized and vaguely detailed cause.
But what is root cause and why is it so important?
Let’s imagine the following situation, for example: a company knows that its customers are dissatisfied with its services and is trying to take steps to improve this situation.
If we try to act only on our customers’ dissatisfaction, we will probably be left at a loss as to what to do or what action to focus our efforts on. We could create the action of “improving customer satisfaction,” but how would we do that?
Something else about the causes: they must be internal and under our control, so that we can act on them.
There is no point, for example, in justifying that your sales team did not achieve its goal because we had a holiday in a certain month or because the best application for marketing teams salesperson on the team was on vacation. These are common situations that can be minimized with planning and organization.
Another important point is that in the urgency of solving a problem, we end up treating the symptom and not the root cause, and thus, we take measures that do not work or do not really treat the problem.
In the fast-paced everyday life, when we are faced with a negative problem, we tend to want to act on it as quickly as possible without stopping to truly understand its causes.
In this way, we are likely to take unnecessary or wrong actions, simply because we do not have a deep understanding of the problem.
And, by acting on impulse, we act on causes that are not the root cause and do not solve the problem . This is why the analysis of the phenomenon is a very important phase within the PDCA analysis.
4. Action Plan
When we know what the root cause is (or are), we reach the last sub-stage of Planning.
This is the time to propose measures to eliminate the anomalies and solve the problem . Each cause must have at least one action, and this action can be improvement, routine, corrective or preventive.
The methodology used to create the action plan is known as application for marketing teams5W2H and comes from the English: why, what, when, who, where, how and how much. Translated into Spanish, we have: why, what, when, who, where, how and how much. Let’s understand each of them better:
- Why: cause associated with the action taken.
- Who: Responsible for the action. This should be just one person, and not a sector or department of your company.
- Where: in which sector.
- How to: step by step for the execution of the action.
- How much: financial impact of this action (it is not always possible to measure this impact!)
High-impact, low-cost and easy-to-implement actions should be prioritized. If you want to start implementing the PDCA right now, I’ve provided a sample action plan here.
But remember, before you develop the action plan, you must have already completed the previous 3 steps. With the completion of the action plan, we enter the Execution phase (DO).
5. Execution of the Action Plan
The execution of the action plan is the only stage within the execution phase application for marketing teams (DO).
When monitoring the status of actions, it is ideal to be able to analyze which ones are completed, delayed, not started, cancelled or in progress.
For this support to be possible, it is necessary that all those involved in the action plan ensure that the dates are up to date and in line with reality.
At this stage it is also interesting to make observations, both in relation to learning and errors and in relation to the result.
I often suggest that people create a 5W2H spreadsheet and fill in all the blanks as they create actions. I also suggest that they include a column with the status and the observation field.
6. Checking the results
This is the only stage within the Control phase. The objective of checking results is to monitor whether the actions were able to application for marketing teams eliminate the problem and to allow all those involved to follow the results.
With the end of phase C, we enter the Action phase of the PDCA method.
7. Analysis of deviations and implementation of corrective actions
After monitoring the results, two scenarios business owner data are possible: achieving or not achieving the goals. When we achieve the goal, we can skip step 7 and move on to standardizing the processes.
The Three Generations Report is a very important piece of PDCA analysis, because it summarizes, in a few words, the points of attention within a sector or even a company. It should contain information on the actions planned for the period, the location of the problem, the root cause and corrective actions.
Here at Rock Content , we created a template for the report and all managers who do not meet their monthly or quarterly goal must fill out the document. In our template, we included 4 fields:
In this field we also write the status of the action and any relevant observations.
- Problem location: Where is my deviation located application for marketing teams? Was the negative sales result, for example, due to a salesperson who had a poor performance or an entire team experiencing difficulties?
- Cause: We list the root causes identified in the process analysis.
8. Standardization
The objective of standardization craig gin senior payroll and hris manager is to prevent past deviations from occurring again, causing a new negative impact on the company.
The natural path of an improvement project (PDCA) is the transfer of the result to the SDCA.
Importance of PDCA
Now that you know what PDCA is, how it works, when you should use it and what its stages are, I imagine you have noticed how important application for marketing teamsPDCA is for the survival of any company.
Management is a very important function in any undertaking and using a method to truly understand a problem and facilitate its management is essential in the routine of supervisors, managers, directors and CEOs.
Here at Rock, we implement a PDCA routine established based on the values of our OKRs (Objective Key Results).
Since we started the analysis with the PDCA method, we have had insights that we would hardly have if we had just put out a fire without truly understanding the causes of the problems.
It is important to note that, although the theory jpb directory is relatively simple, the application of the method requires a lot of effort and time.
I hope this text has given you a good foundation to start applying the method in your company, and it is essential that you start soon application for marketing teams!
PDCA is a great way to showcase progress to your company’s executive leaders.