And such feelings are achieved through high-quality branding, which forms the image of a company with its values and culture. That is why we are confident that the best promotion format in 2024 is brandformance. This approach combines methods of building sales channels and working on a brand. Effective Telegram Strategy The essence of the approach is to create an attractive image of the company through branding and introduce the product, thereby generating demand for it.
And then satisfy this demand
through sales funnels – performance. And Telegram has all thetake telegram advertising service capabilities to work in this format: channels, chat bots, mailings, chats, targeted advertising, seeding, widgets for external sites, etc. Telegram Promotion Launch System Telegram Promotion Launch System Define the goal of promotion on Telegram Brandformans already contains two goals – strengthening the brand’s position and increasing sales. At the start, you need to decide what tasks they will close. Brandformans Telegram Ads The focus of promotion at the start is performance If there was no promotion before, first focus on the performance.
And when social networks
each a stable and scalable sales volume – increase the the main titles take over work on branding. If SMM has already worked on one of the goals, and, importantly, worked well, add more work on the second goal. And if the efficiency was low, you need to change the approach according to the scheme above. Regardless of the fact that the final goal is sales, you need to understand that in each project SMM, as a channel, can be assigned a separate role, as a piece of the general marketing funnel.
And these are not always sales
Sometimes SMM is present as a tool for primary audience coverage. Then agb directory you need to choose a KPI based on the coverage indicators. For example: CPM, audience coverage, etc. Or if the goal in SMM is communication with the audience, then you can take the reaction indicators, ER, ERReach, etc. as KPIs. SMM as a channel may not bring final sales or leads, but this does not mean that it does not affect the overall result.
