Is digital transformation a new way out for traditional industries

During the current epidemic, most traditional industries have been hit hard. Currently, traditional industries are facing transformation and embracing opportunities with changes. According to historical patterns, every crisis almost always means the replacement of traditional models. In the wave of digitalization, can digital transformation be a life-saving straw for traditional industries? What fresh blood can the digital wave bring …

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Let scene marketing help brands grow rapidly

Scenario marketing is no longer a new concept. Many people believe that scenario marketing is only suitable for the Internet industry. In fact, scenario marketing can be applied more widely. If used properly, it can also effectively help offline companies and brands achieve their marketing goals. Looking at the more successful online business cases, without …

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Why can’t you do social media well? I summarized these reasons for you

The reason why many brands want to use social media Why can’t you do is entirely because their bosses thought of it. “I want to do Weibo, I want to do WeChat, why do I want to do it? Because I want to do it, it is very popular, my competitors are also doing it, …

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Choose the right WeChat marketing method

There are actually many ways to use WeChat marketing, which are list below: WeChat public account : The most common way is to push content to customers regularly for marketing. It is divid into subscription account and service account. Generally, enterprises will choose to make service accounts, while individual operators will make subscription accounts; WeChat …

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Three suggestions for getting started with WeChat marketing

WeChat marketing can last for so many years. What’s great about it is that it allows individuals to build their own brands. But everyone wants to do WeChat marketing, but few really know how to do it. Now I want to start with the definition of “WeChat marketing” and introduce how to choose the correct WeChat marketing …

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7 strategies to teach you how to operate users well

What user operations need to do is: promote activation, attract new users, retain, and monetize these key words. With this guiding ideology, our next work will be to think and operate around this central idea. If you can’t clarify the idea of ​​​​user operations first, you will be aimless and directionless when working. Over time, you …

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How to get twice the result with half the effort through precise online marketing

Have you heard of precision online marketing? Precision online marketing is a segmented marketing term. Market differentiation and positioning are a key part of modern marketing activities. Only by accurately distinguishing the market can effective market, product and brand positioning be ensured. Next, we will introduce how to do precise online marketing. Precision online marketing …

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It is to continuously allow users to use the product

Spiritual incentives are nothing more than allowing users to get things that cannot be bought with money, such as QQ levels, community titles, etc. These usually require users to spend a lot of time and contribute to the product. The most prominent thing is that users’ levels are obtained through their own efforts and cannot be …

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A brief discussion on the three levels of user operations

What is operation? Third-rate products, second-rate traffic, and first-rate users. Nowadays, there are many products, but there are only so many users. Under the trend of the Internet, the functions of the products themselves are no longer competitive. The environment encourages me to be better when you have it, and I want to have what …

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User Surveys and Research: Hearing the Voices of Friends

When interacting in real life, we can only see the surface of things, and it is difficult to know what people think of you behind the scenes. To truly become a person that a large group of people recognize, we need to face our shortcomings and shortcomings and then work hard to correct them. This …

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Community and event operations: strengthening connections between friends

For those core friends and active friends, in addition to providing our own value on a daily basis, we should also consciously and plannedly create some opportunities to strengthen our connection with them , otherwise they may become ordinary friends at any time, or even remove you from the friend list delete. In this way, …

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