SMS SMS To create this infographic on the 2020 trends in A2P. Therefore, we analyz more than 83 million messages distribut by 1,299 brands and companies through its solution between October 15, 2019 and January 14, 2020. SMS SMS The results of this study highlight the trends of A2P. Therefore, in other words the use by brands and companies in 2020.
SMS SMS Key Takeaway: Notifications Are Set to Dethrone Advertising
SMS SMS Almost 49% of sending’s are notifications.
SMS Notification via is growing rapidly, thanks to the service potential of . SMS In fact, historically dicat to marketing, A2P is increasingly becoming a channel of choice for companies to send notifications to their customers (appointment reminders. Therefore, booking or purchase confirmations, automatic alerts, security codes , etc.). SMS SMS If in 2017 the ratio was 39% notifications for 61% marketing (AFMM data), it is now around 49% for 51%.
It is prohibit on Sundays, public holidays and every day between 8 pm and 8 am.
SMS Almost 62% of pages contain between 121 and 160 characters.
SMS Most messages sent by businesses are short, because the 160-character limit. Therefore, beyond sms services which a message is consider long, encourages more forceful writing.
With Sender ID personalization , brands can be instantly identifi by the recipients of their messages. This improv recognition increases visibility and establishes an immiate bond of trust with customers and prospects.
SMS Over 95% of messages are deliver.
SMS SMS In other words, over 95% of messages sent reach the final recipient and are read how to make a call center more efficient immiately (the average opening time for a message is only 1-4 minutes – MMAF data). This level of deliverability is unmatch by other communication channels. SMS This makes A2P an ideal distribution channel, particularly suit to real-time communications.
0.13% unsubscribe rate.
SMS The low unsubscribe rate for A2P campaigns reflects the quality of the targeting carri out with this lever. SMS STOP has historically been a simple, reliable and functional means of unsubscribing. People who do not wish to receive advertising messages can use this tool to exercise their right to unsubscribe easily, free of charge deb directory and at any time. A higher opt-out rate could therefore be expect. Therefore, the cost of sending is not negligible. Therefore, so brands that use it generally clean their databases of opt-outs and expir numbers after each sending to significantly ruce the number of unsolicit messages.
