For many, death remains a taboo subject. For many others, it is part of their daily work and, therefore, it is worth talking about. This is the case of Undertaking LA a Californian funeral home . That develops and curates very striking content around the process of the death of a loved one. But this is not the first foray of Caitlin Doughty, its owner, into the world of death and content. This funeral director is also the author of The Order of the Good Death , a website dedicated to the mortuary world and that deals with topics such as: Forms of embalming and home funerals. Fear of death.
Content marketing that keeps you up at night the case of
But Doughty’s creations are just one example among dozens. There are multiple funeral homes around the world that break down prejudices regarding death as a topic of conversation and that have implemented content marketing strategies . Because? Because Country Email List it is a niche that, in general, lacks sufficient content and that provides multiple growth opportunities. Yes, anyone looking for information about funeral homes may not be having the best time of their life, but that doesn’t mean they don’t need content .
Books movies and podcasts dedicated to this area
Ways to plan your funeral. In addition to this, he has a YouTube channel called “Ask a Mortician” , with more than six hundred thousand subscribers; and a blog characterized by its (curiously) fresh and very lively tone.If the insurance industry and death as a AQB Directory topic seem unattractive to you, we have another perhaps more soporific area: the business of beds, mattresses and pillows. What can be said about this sector? Quite. This has been made clear by the American company . which generates content relatto rest and sleep and that adapts perfectly to its different social networks and its blog.
