Despite all those who have given them up for dead, blogs continue to survive. The reluctance to be informed makes users continue to trust more and more in the content found in their favorite blogs.
Advertising on blogsPhoto rights from Fotolia
Results of a study by Tecnorati on investment in blogs and social media
Last week Technorati, which is one of the main companies that monitors the influence of blogs worldwide, published its Technorati Media’s 2013 Digital Influence Report last week, revealing a couple of interesting data.
European level or in Spanish-speaking markets
Facebook dominates: Facebook eats up 56% of the budget, leaving other important players such as Twitter with 13%.
Blogs undervalued: only 6% of the total social budget is spent on blog ads.
The last piece of data is interesting, especially when put into context with the impact that each channel has on the user’s purchasing decision. More than 31% say that blogs have an influence on them when it comes to recommending products and services. Blogs lead this ranking of social channels, followed closely by Facebook.
There is, both on the other side of the pond and here, an important difference between the potential impact of an advertisement on a blog and the investment that is actually made in this channel. It is clear that there is a difference between armenia phone number library an unpaid recommendation in an article and banner advertising. Bloggers in general take great care of their site and are careful about what they show and what they don’t.
Case study
the online marketing business buy phone number data school Kschool. Kschool is an advertiser on this blog. This is the second campaign they have with me. From my point of view, it is a good example to show how to get the most out of the world of blogs. The business school was born with a new brand relatively recently from the activity of an advertising agency in Madrid. From the beginning, there was a strong focus on promoting agb directory themselves on blogs and the bet is working for them. To attract clients, they carried out the following activities:
1. Position themselves in a field of quality content: before they contacted me, I saw the Kschool banner on all the online marketing blogs that I like and that I read frequently. It was a way of generating trust in me unconsciously since they were always close to the quality content that I learned from every day.
They stand out as advertisers on the blog
The bloggers behind them do not seek economic returns from their activity, so they do not usually have advertising. In the vast majority of cases, the Kschool banner is the only one on the site, so it stands out and receives special attention.
3. Reaching the target audience precisely: it is clear that people who read online marketing blogs want to learn about the subject and train themselves. Not everyone will be willing to make the investment that a Master’s degree requires, but a small percentage will. For this type of product, it is enough to make a profit from advertising on blogs. They have recently expanded their offer by offering training in a streaming format to increase the number of students who do not have the possibility of easily traveling to face-to-face classes in Madrid.
