Just today I was exchanging emails with a blogger who had a very bad day. I understood him perfectly because something had happened to him that would have bothered any person with a blog: people had unsubscribed from his list. In his case, there were even several in a period of 24 hours.
Reasons for unsubscribing from a blogPhoto rights from Fotolia
If a reader decides not to receive your new content anymore, it’s like something you take personally. Suddenly, many doubts arise. What have I done wrong? Why doesn’t he like me anymore? Will he come back? I confess that my little heart also hurts me every time someone unsubscribes. With time you get better at it, but it always affects you a little. In the end, you have to put yourself in the shoes of the reader who unsubscribes to understand their reasons:
Contents
1 A job change may be a reason for unsubscribing if the subscription is with a personal email
2 High frequency of publication by the blogger
3 Going outside the usual theme of the blog
4 Repetition of content on the blog
5 Not offering the entire post in the subscription
A job change may be a reason for unsubscribing if the subscription is with a personal email
A couple of months ago I received an email from a reader telling me that he had unsubscribed. He also told me that he had changed jobs and that I didn’t have to worry since he was going to sign up with his new email soon. Some people sign up with the company email and sometimes forget when they go somewhere else. The interest algeria phone number library may be related to the job and they want to be up to date on the sector. When a change occurs, the subscription may no longer make sense and they unsubscribe, especially if they have been using a personal email.
Increased frequency of blogger publication
I believe that this point is one of the main reasons for unsubscribing on this blog. I have a daily update of new content that can saturate buy telemarketing contact list the subscriber. Every week 3-5 readers decide to no longer agb directory receive my new posts every day. In my case, I accept these unsubscribes as something inevitable because you can’t please everyone all the time. I make up for it by having about 100 subscribers every week thanks to the daily post.
Breaking away from the usual blog theme
The ideal blog is monothematic and doesn’t stray too far from the typical type of content that is usually published on that blog. Although perfection doesn’t exist and shouldn’t be sought, it is advisable that 80%-90% of the articles touch on the same fields. Human beings tend to have all kinds of interests. A person can like to travel and at the same time run marathons. If the same individual has a travel blog where he has already created a reader base interested in the same topic, it is not advisable to suddenly write frequently about his training for the Seville marathon. There will always be a part of his readers who may be interested in this new facet, but others will get tired and decide to unsubscribe.
Repetition of content on the blog
Going off the main theme of the blog is a sign that the blogger is having difficulty finding new ideas. From time to time it does not hurt to vary a little to surprise the reader with something new. You may have also noticed that this year I am covering a little more varied topics on this blog. The alternative in case of lack of creativity is to repeat content trying to approach it from a different angle. During 2012 I made the mistake of duplicating some topics that had already been covered previously. I did not do it consciously and it was thanks to the feedback from some regular readers (subscribers) that I realized this. The next few days I had to work a little harder to get back to the quality level that they were previously accustomed to on this blog.
Not offering the entire post in the subscription
In this debate you will hear all kinds of opinions. My experience is that if you do not offer the entire post to subscribers by email you have a lower average. In my case you can read the entire post from your inbox without having to go through the blog. It makes sense to deliver the entire article without them going through your blog. Despite this, I have more than 20% of the visits coming from this source. A subscriber also subscribes to be able to consume your content more comfortably. Leaving the post halfway so that they then have to go through your blog in the end is a reason to unsubscribe again.
