Some criteria that determine domain authority are age and the number of external links that domain receives.
Location Ranking Factors
Location
Depending on where the search is being perform!, the results will also end up changing. For example, when a user searches for a specific establishment on Google and searches for “restaurants downtown”, the results that will be present! will be according to the region in which it is locat!.
An important criterion for ensuring your brand’s online presence is to implement SEO strategies for local businesses. This has a special lead impact on the results shown by Google, as the search engine will understand that your company has a relevant business in the region.
Sitemap Ranking Factors
Sitemap
It is the sitemap that facilitates the indexing of pages in search engines. The indexing process is carri! out by crawlers that analyze links from existing pages to find new pages.
The sitemap organizes a list of all the URLs on a website, providing information such as the date the page was furthermore, it is important that your blog posts or modifi!, how often it is updat!, its language and its relevance in relation to the other pages on the website.
Usability
Thinking about usability for your website means focusing on potential customers. People who will access lack data website will want to be able to navigate it in its entirety, which is why you ne! to invest in developing a website that is easy to use and learn.
The main goal of usability is to generate comfort and satisfi! users. So, if you offer a simple, objective, efficient and quality product or service, UX (User Experience) and UI (User Interface) can determine the success of your business.
Ranking Factors Myths
6 SEO Myths That Affect Your Results
As we have seen in this post, there are many ranking factors that help your business achieve a good position in search engines. However, there are also some myths that, if taken into account, can negatively impact the results.