The 3C Framework for Social Lead Generation

Use this simple but powerful model to guide your content creation and conversion strategy:

1. Capture – Grab attention with scroll-stopping content
   • TikTok: Use trending audio, bold hooks, and fast cuts
   • Instagram: Use vibrant visuals, bold text overlays, and curiosity-driven captions
2. Connect – Build trust and emotional resonance
   • TikTok: Show behind-the-scenes, personal stories, or relatable humor
   • Instagram: Use carousels, testimonials, and Stories with polls or Q&As
3. Convert – Drive action with clear CTAs
   • TikTok: Pinned comments, link-in-bio, or “comment to get the guide”
   • Instagram: Swipe-up links, product tags, or DM automation

Storytelling Formulas That Convert

TikTok: The “Hook–Value–CTA” Formula

• Hook (0–3 sec): “Here’s why your content isn’t converting…”
• Value (3–20 sec): Show the problem and solution visually
• CTA (20–30 sec): “Download my free checklist—link in bio”

Instagram: The “Problem–Proof–Promise” Carousel

• Slide 1: “Struggling to get leads from social media?”
• Slide 2: “You’re not alone—here’s what most people miss”
• Slide 3–5: Tips, stats, or testimonials
• Slide 6: CTA to download, DM, or click link in bio

 Design Tips That Boost Conversions

 Advanced CTA Ideas (Beyond “Link in Bio”)

• “Comment ‘YES’ and I’ll DM you the guide”
• “Save this post and share with a friend”
• “DM me the word ‘LEADS’ for a free checklist”
• “Tap the sticker to vote—then I’ll send you a surprise”

 Final Layer: The Lead Gen Flywheel

1. Create: High-value content that solves a problem
2. Distribute: Post across TikTok, Instagram, and Stories
3. Capture: Use CTAs, lead magnets, and DMs
4. Nurture: Email, Stories, and retargeting ads
5. Convert: Offer, booking, or product page
6. Delight: Share testimonials and UGC
7. Repeat: Analyze, optimize, and scale.