Do not make too confusing and unreadable addresses. The user should understand after reading the URL what this page is about. By the way, it is worth optimizing new URLs. Old ones are almost certainly indexed, so changes are pointless. Moreover, incorrect optimization of such addresses often leads to loss of visibility in the search engine. Be careful. Blogging This is an important part of any law firm’s strategy. Google has a “freshness” ranking signal that ranks higher for sites with frequently updated content. It also makes sense to fill blog posts with informational queries.

 

 These search phrases usually have a lot of traffic.

 

Yes, you shouldn’t embed such queries indonesia phone number library  into service pages. But they are perfect for publishing on a blog. Let’s go back to the above-mentioned keyword “can I sue an insurance company”. You’ll get traffic for this query by writing a blog post titled “How to sue an insurance company if you’re in an accident”. Here, you should immediately recommend hiring a lawyer. At the end of the text, you can add a call to action, thereby encouraging the reader to order legal services. You need to blog regularly.

 

 This makes Google scan and index

 

The content more often so that it brings a lot of relevant traffic. By the way, experts advise making articles of at least 2,000 words. This is because: Long messages position the company as an expert; such articles often occupy higher positions; people tend to actively interact with expert texts, increasing engagement rates; These articles tend to get more incoming links. No duplication of content! The same rules of quality material apply: uniqueness, structure, benefit for the target audience. Page speed Until recently, only desktop versions of websites were optimized, but now page loading speed on mobile devices is also important.

 

 In the case of the latter.

 

You can use Google’s accelerated mobile pages (AMP). Optimization of desktop versions includes GZIP compression, reducing the size of graphics, reducing the size of CSS and JavaScript code, etc. Everything needs to be worked out. If the pages take too long to load, someone who really needs to hire a lawyer will go to a competitor’s site. On-Page Factors: Content The legal sphere is specific, and it is difficult for an ordinary user to immediately understand the intricacies of services. Provide information clearly and simply. Do not overload texts with terms, complex formulations that are understandable only to lawyers and experts.