Promotion of a law firm abroad Bohonok Anna Vostretsov Alexander June 12, 2023 15 minutes 1817 0 10 Foreign SEO SEO optimization traffic Google Share No time to read? Content • SEO strategy for law firms. Measuring results. Conclusions Website promotion is relevant for any niche, be it souvenir trade or legal services. But there are some nuances, especially since there are differences in website promotion for the foreign market. Local SEO is valued here, a lot of traffic comes from mobile devices and low-frequency queries. Plus, there is the mentality of the target audience.
Foreign users interact with the website and make decisions differently,
They have their own perception of advertising israel phone number library and USP. That is why it is impossible to use the same strategy for promoting a law firm in Ukraine and abroad. It is necessary to create a separate plan taking into account the tasks of the website owner and local promotion features. The topic of today’s article is the promotion of a law firm abroad. Let’s look at the step-by-step actions and find out what to do to get to the top. SEO Strategy for Law Firms The main premise of search engine optimization is simple: you need to maximize the visibility of the company on the Internet, using all the advantages of proven methods for reaching the top.
These methods are different
From expert content to increasing the efficiency of the structure. All this will form the strategy for optimizing the resource for a law firm. If we talk specifically about SEO promotion points, they are as follows: keyword research; website optimization; local promotion; working with links. Of course, each stage includes a large pool of tasks that together ensure optimization and bringing the legal site to the top. And now we will consider in more detail what needs to be done as part of the promotion. Keyword research A person enters a specific query into the search bar (for example, “criminal lawyer”).
In response to the phrase, links to sites containing this keyword pop up.
The optimizer’s task is to collect all thematic queries and implement them on the web resource. Special tools (paid and free) are used to work with the semantic core. Abroad, these are mainly Ahrefs, Google Keyword Planner, KWFinder, SEMrush, SpyFu, Wordtracker. When researching keywords, special attention should be paid to commercial phrases. Although they may bring less traffic, they have their advantages: it’s easier to rank with them; The likelihood of conversion increases because people are looking for a specific service, not just information.
