Find a few lines that describe the main message of your campaign. Decide on the tone and tone of voice that will be used in the campaign – both should be on-brand. Communicate this tone and tone to your team in advance so they can use it in all their work and communications.
One way to maintain consistency in your core message is to pay attention to the finer details. For example, let’s say an e-commerce business is about to launch a new product line. You could create a domain name that can be used as a brand-specific shortlink in social media and other marketing communications.
Your message on Twitter could be: Try our new product on www.urunadi.store !
On Instagram, they prefer you can
create a new account with the username: urunadi.store
In web banners and ads, you can use a specific database by industry URL that directs users to the following page: www.urunadi.store
4. Choose your communication channels
All integrated campaigns require the use of multiple channels. Constantly switching between traditional and digital channels can be challenging for even the most experienced advertisers. The right channel for you will depend on your campaign goals and the customer profile you are targeting.
How you match your chosen channels also impacts tips on how to do remarketing on facebook your reach. Understanding the demographics and content consumption habits of your target audience will help you make a smart choice.
You should also consider the
nature of your industry, your brand’s personality, and your team’s book your list experience. Don’t be afraid to try something different than what everyone else is doing and choose a new channel that works for both your brand and your customers.
For example, Facebook may seem like a logical channel choice, but if your audience is not active on the internet or social media, there is no point in using Facebook. For this type of audience, a traditional channel like radio or television will be much more effective.