As the saying goes, “if you don’t measure it, you don’t know if it’s changing.” Marketers therefore have a responsibility to constantly keep their “finger on the pulse” of the brand and monitor its health.
Measuring key marketing metrics can be compared to signals of the vitality of a brand ecosystem.
However, it is worth remembering to measure lebanon telegram data the right things. Focusing solely on sales indicators can significantly limit our perspective and thus negatively affect the state of the brand.
Source: Salesforce. State of Marketing, 7th edition . 2021
The selection of the most important marketing bob bibou exec/management (other) indicators is one of the strategic competencies needed in the process of creating .
When marketing is able to use the right indicators, it b2c fax has no problems justifying its contribution to the business. Unfortunately, this is very often the Achilles heel of marketing departments.
, do not draw conclusions, and when asked by the management: “what do we get from investing in marketing?” – they cannot answer in a specific and objective way.