When you are at the beginning of your branding journey and you are just dreaming of building a strong brand, you come across the Double Jeopardy Law. This law tells us that when you are a small brand (low market share) . You have a particularly tough nut to crack.
Because brands with low market shares suffer doubly (or are punished twice) because not only do they have fewer buyers than their larger competitors . But to make matters worse . Their buyers are slightly less loyal compared to brands with larger market shares.
Double Jeopardy Law is found in virtually every mexico telegram data field where competing entities compete with each other.
Double Jeopardy Law – Brands with smaller market shares suffer doubly because they have fewer buyers and to make matters worse . Their buyers are slightly less loyal compared to brands with larger market shares .
In other words: when you are a small brand, it is doubly bonnie madsen partner difficult. That is why one of Sharp’s main theses is: Gain market share . Because with market share not only the number of customers grows (obviously . But also their loyalty.
Instead of being different, be distinctive
Another very interesting thesis is Sharp’s emphasis on building distinctiveness (distinctiveness, distinctiveness), instead of searching for classic differentiators (distinguishers), which, according to Sharp, do not work as they used to in the hyper-competitive market. I like this approach b2c fax very much, because in a sense it puts in order the issues of the noble, yet difficult to implement idea – Differentiate or Die. Instead of chasing distinctiveness, Sharp places emphasis on creating distinctive (characteristic, separate) brand resources.