The Amazon Saheli programme is an extremely progressive initiative and possesses a growing mindset. However, despite the modest pace of its growth, there have been quite a few roadblocks. The challenges mainly revolve around the taxation and procedures established. The ability to sell in different locations requires them to adhere to different tax guidelines, making it quite challenging. Moreover, during the initial period, the team was required to strongly focus on making the application more user-friendly and easier for these women.
The other challenges encountered were mainly Obstacles in the Programme in bridging the gap between the product being made and the experience required by the end customer. Understanding the idea from two perspectives, one from the entrepreneur and the second from the buyer, and bringing these two ideas into harmony posed a great challenge.
Amazon Saheli does not cover every pin code in the country, and this makes it quite difficult to create demand. The programme ascertains that the coming years will be all about driving the momentum to greater heights to eliminate these challenges.
Empowering Partnerships: The Community Behind Amazon Saheli
Amazon Saheli has partnered up with many different Obstacles in the Programme groups like Tata Power, SEWA, National Urban, and many more to drive entrepreneurship in the lower strata of the country. These groups allow women to start their businesses and become financially nigeria phone number list independent and secure. They strive to give these women a large market reach and create more employment opportunities.
The joining forces of the above-said organisations help bridge the gap between local creators and Amazon Saheli. They understand the potential of these entrepreneurs and help them get on board the Saheli platform to kick-start their businesses. They facilitate all the needed help, like documentation and registration. The Saheli programme gives women entrepreneurs several advantages to help the sellers grow and establish their brands.
Unlocking the Advantages of Selling on Amazon Saheli
Saheli offers several benefits to motivate and inspire women to join this programme. These include:
- Subsidised referral charges: To help promote women-run businesses, Amazon has reduced the charges for sellers on its platform. The programme partners work for the financial Obstacles in the Programme freedom of these entrepreneurs, and the minimised fee will encourage them to begin their businesses on this platform.
- Hands-on training: The Saheli programme helps women launch their businesses through hands-on training. It teaches them how to sell on the platform and manage their businesses.
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Support for account management:
- Account managers help guide newly launched sellers through the Amazon Marketplace. They handle the process for the first thirty days so the seller can become familiar with the platform and its workings.
- Cataloging and imaging: The programme also guides the joiners in understanding their product page and running it for the first phase. They help them with product information, specifications, photography of the product, and cataloging. This helps sellers set up and launch their pages according to Amazon’s standards. Digital ads, PR, influencer marketing, social media marketing, etc., are their other marketing tools.
- Enhanced visibility: The dedication by Amazon to drive the entrepreneurial spirit in women has helped in gaining customer attention and increasing sales. Sellers can also employ several marketing strategies like sponsored products, brands, and stores to gain greater visibility for their offerings.
Eligibility Criteria to Become Amazon Saheli Sellers
Selling on Amazon Saheli requires you to fall under create valuable content one of these categories. These are:
- An already registered woman entrepreneur selling on Amazon
- An affiliated woman entrepreneur searching for an opportunity to sell on the platform
Joining the Movement: Steps to Become a Part of Amazon Saheli
Joining the Saheli programme is rather simple and the steps include:
- Application: You must fill in the necessary details on the application document and submit it. Amazon will reach out to you and let you know if you have fulfilled the criteria.
- Setting up your account and training: In case you are a new seller on the platform and are affiliated with Amazon partners, you will be provided an antigua and barbuda business directory account manager to help you. You will also be given the necessary training for the first 30 business days.