Identify Target Companies: Research local businesses. Attend Industry national companies with travel needs, and organizations that frequently hold meetings or events.
LinkedIn Sales Navigator: Utilize tools like LinkedIn Sales france phone number list Navigator to find and connect with corporate travel managers, event planners, and decision-makers.
Personalized Pitches: Craft customized proposals highlighting how your hotel can meet their specific needs (e.g., negotiated corporate rates, meeting facilities, extended stay options).
Cold Calling & Emailing (Strategically): While respecting privacy and regulations, targeted outreach can still be
Corporate Sales Outreach:
effective when personalized and value-driven.
Travel & Tourism Fairs: Showcase your hotel to travel agents, tour operators, and potential guests.
MICE Events (Meetings, Incentives, Conferences, Exhibitions): Connect with event planners and corporate decision-makers looking for venues.
Local Business Expos: Network with people who read this article also read: how to make a rum with cannelés? local companies that might require accommodation for visiting clients or staff.
Networking with Local Businesses & Organizations:
Chamber of Commerce: Join and actively participate in your local Chamber of Commerce to connect with other businesses.
Destination Marketing Organizations (DMOs): Collaborate with your local DMO to tap into wider marketing efforts for your region.
Host Familiarization (FAM) Trips:
Invite travel agents, meeting planners, and corporate travel managers to experience your hotel firsthand. This can significantly increase their likelihood of recommending your property.
Partnerships: Expanding Your Reach
Local Attractions & Businesses: Partner with nearby tourist attractions, restaurants, tour operators, or transportation services to offer packages or cross-promote.
Event Planners & Wedding Planners: Build strong relationships with independent and corporate event planners. Offer them commissions or preferred rates.
Airlines & Travel Agencies: Explore collaborations for package deals or preferred hotel programs.
Universities & Hospitals: These institutions often have a need for accommodation for visiting faculty, families, and event attendees.
Leveraging Technology & Data
Customer Relationship Management (CRM) System:
Lead Tracking: Manage and usb directory track all your sales leads from various sources.
Guest Data: Store guest preferences and history to personalize offers and improve service.
Sales Automation: Automate follow-up emails and tasks to nurture leads effectively.