This phase is about Execution & putting your plans into action. Consistent effort is key.
B2C Focus:
- Launch Content Marketing: Publish blog posts, new project showcases, and homeowner guides. Promote these on social media.
Execute Local SEO Strategy: Execution &
- Optimize website content with local keywords. Build c level executive list local citations. Encourage Google reviews.
- Run Targeted Social Media Ads: Use demographic and interest-based targeting. Showcase stunning visuals of completed projects.
Implement Email Nurturing Campaigns: Set up automated email sequences for new website visitors or inquiry submissions.
- Referral Program Rollout: Announce and promote your homeowner referral program. Encourage past clients to spread the word.
- Online Review Management: Actively solicit reviews from happy clients. Respond professionally to all reviews.
- Webinar/Workshop Series (Optional): Host free online workshops on topics like “Designing Your Dream Kitchen” to capture interested homeowners.
B2B Focus:
- Launch Professional Content Marketing: Publish we do not add anything in order whitepapers, case studies, and industry insights. Distribute through LinkedIn and email.
- Execute Targeted LinkedIn Outreach: Connect with key decision-makers (architects, developers). Personalize connection requests.
- Attend Industry Events: Network with potential partners. Collect business cards. Follow up promptly after the event.
- Implement Account-Based Marketing (ABM) (for high-value targets): Develop highly personalized campaigns for specific architectural firms or large development companies.
- Direct Email/Cold Calling Campaigns (Leveraging Latest Mailing Database): Use our B2B data to craft personalized emails or conduct targeted cold calls to potential partners. Focus on value propositions.
- Supplier/Subcontractor Outreach: If you’re a builder, identify and connect with new, reliable suppliers. If you’re a supplier, target new building firms.
Shared/Overall: Execution &
- Lead Scoring & Qualification: Implement a material data system to score leads based on engagement and fit. Ensure clear criteria for “Marketing Qualified Leads” (MQLs) and “Sales Qualified Leads” (SQLs).
- CRM Utilization: Consistently log all interactions. Track lead status. Monitor lead source effectiveness.
- Regular Team Meetings: Hold weekly meetings with sales and marketing to review lead flow, discuss challenges, and share successes.
- A/B Testing: Experiment with different headlines, calls to action, and ad creatives. Optimize based on performance.