Also read: Sales and marketing: stop arguing & ensure music in the collaboration [+ tips]
What does the prospect say?
What is really needed? You will only hear these answers if you go along with sales. In short, as a marketer, get your feet in the clay yourself.
Imagine that in 2025 you throw off all your inhibitions as a marketer and start collaborating with sales. Then I know for sure latest database products it will pay off in the long term. Because as a new business marketer you have one important task for the sales manager: making sure that his agenda is full of appointments.
At first, a more intensive collaboration with sales will take some getting used to, because as a marketer you think you ‘always’ know what the prospect is asking for. Only by listening to sales and supplementing that with your creative brain, you suddenly get completely different insights. Valuable, because this allows you to respond much more to the demand with human touch still matters marketing campaign. You celebrate successes together and not alone!
In the long term, your relationship with a sales manager will definitely improve. Your sales colleague will feel better understood and heard. My experience is that a sales manager will ‘suddenly’ show interest in your work as a marketer. Recently, a sales manager spent a whole day with me in the department. How valuable and fun is that?
What I also do with some regularity is working between our sales managers. Why? Because it contributes to the connection. I don’t sault data in fixed workplaces and ‘wander’ a lot, which means I always pick up other conversations. I would really recommend this to everyone, because it makes you a better professional!
3 practical tips to improve sales collaboration in 2025
Celebrate successes together . Congratulate a sales manager on a successful order.
Intern for a few days a year with a sales manager, success guaranteed
Connect with sales . Just go and work with the sales manager a few times a year.
Go for a successful 2025 with sales
What I actually want to tell every marketer for the year 2025: please take a close look at your connection with sales. Prevent too big a mismatch from developing.