- Reach all consumers in your category for whom your brand has a service or product, both in terms of physical distribution and marketing communications. Never go off air. Avoid that fail to reach “no buyer & light buyers” of your brand. Avoid narrowly classifying your brand’s . Understand perfectly who buys your brand . When and how it fits into your consumers’ lifestyle. Stop talking about the “average buyer” because there is a wide and diverse spectrum of consumers.
2. Be easy to buy – Be easily available to buy
- Physical and mental accessibility drives market netherlands telegram data share because it makes it easier for more consumers to make a purchase . In more situations and in a wider space (denser distribution network).
This requires consumer research and applying the results to brand practice, also in terms of asking questions that will provide an answer to the question: why people do not buy our brand (inappropriate packaging . Too high price . Etc.).
3. Get noticed – Get noticed
- Reaching customers with mass communication and heather horn mobile Project manager distribution that consumers do not notice defeats the purpose. Products that customers do not notice on th . Rtore shelves” cannot be purchased. Advertisements that do not attract human attention cannot affect sales.
- Consumers are consciously avoiding advertising and choosing technology that allows them to block it out when they have the opportunity. Unfortunately . Even when an ad is noticed . Recipients don’t pay much attention to it.
- The ability to attract attention can be significantly improved when are used in communication . Sharp points out that there is a positive effect on sales results if emotions used in communication make consumers like a given advertisement. This effect results from the fact that if a given message is liked by the recipients. This is a factor that makes the advertisement more likely to attract and maintain attention .
- It is extremely important to be aware of the enormous power that the “brand usage effect” (examples of brand use by consumers) gives to brands. The more often we meet users using the product of brand X, the more likely it is that when we come across an advertisement for this brand . We will “see” it (it will break through to our attention) and like i . And thus it will have a b2c fax greater influence on us.
In this case, the mere exposure effect (prof. Zajonc) is also extremely important . Which comes down to the phenomenon that the more often we see something . The more we like it. That is why it is so incredibly important for brands to use emotions in communication (to attract attention) and to design long-lasting companies and encourage their consumers to share opinions/recommendations about them (brand usage).