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- GeneratePress (again): Why it’s great: Another incredibly lightweight and performance-focused theme. It’s more of a framework that works beautifully with block editors (Gutenberg) and page builders. Known for its clean code and speed.
- B2C focus: While minimal by default, its speed and flexibility make it perfect for building custom B2C landing pages that load instantly and offer excellent user experience.
- Price: Free version available; Premium version from $59/year.
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Divi (by Elegant Themes): GeneratePress (again):
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- Why it’s great: Comes with its own powerful visual drag-and-drop builder. Divi offers extensive design flexibility and hundreds of pre-made layouts. It has built-in features like A/B testi venezuela phone number list ng for modules, which is excellent for optimizing lead forms.
- B2C focus: Its visual nature makes it easy to create captivating designs for products, services, or personal brands. The built-in A/B testing is a huge advantage for B2C marketers looking to optimize their conversion funnels.
- Price: $89/year or $249 for lifetime access (includes Divi theme, Divi Builder, Bloom, and Monarch plugins).
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OceanWP:
- Why it’s great: A versatile and feature-rich theme with many customization options. It’s particularly strong for WooCommerce integration, making it a good choice for B2C e-commerce sites that also need lead generation.
- B2C focus: Great for online stores to be a little serious, here e important rules: with lead capture forms, pop-ups for discounts, or newsletter sign-ups.
- Price: Free version available; Premium extensions and bundles from $29/year.
Best WordPress Themes for B2B Lead Generation
For B2B, themes often emphasize professionalism, clear communication of complex services, trust-building elements (case studies, testimonials), and robust form integration.
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Astra (again):GeneratePress (again):
- Why it’s great: Its versatility makes it suitable for B2B too. Many starter templates are designed for agencies, software companies, consulting firms, and other service-based businesses. Its speed is crucial for complex B2B sites with lots of content.
- B2B focus: Easily integrates with cn leads CRM plugins (like HubSpot’s WordPress plugin) and form builders essential for B2B lead capture (e.g., “Request a Demo,” “Download Whitepaper”).
- Price: Free version available; Pro version from $49/year.
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- Why it’s great: Similar to Astra, its focus on performance and clean code makes it an excellent choice for B2B sites that need to be fast, reliable, and easily customized with page builders for B2B-specific landing .