As a fairly new social media platform, it’s no How To Set surprise TikTok for business has become a constantly evolving entity, keeping businesses on their toes with each new advertising feature. With over 1 billion active users each month, its influence is undeniable.
The video-sharing app’s newest feature, TikTok Shop, allows ecommerce businesses to showcase (and sell) their products directly to users, all without leaving the app.
Read on to learn how to set up a TikTok Shop and how you can leverage it for your ecommerce business to start increasing sales and attracting new audiences.
WebFX is no stranger to TikTok for business — from advertising campaigns to best practices for TikTok content, we’ve got you covered.
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What is TikTok Shop?
Businesses can establish direct communication c-level contact list with important decision-makers by gaining access to senior executives, through a C-level contact list. These lists are useful for strategic sales initiatives, partnership prospects, and high-level marketing. Companies may develop strong relationships with C-suite executives and open up new avenues for collaboration by providing them with personalized and relevant material.
TikTok Shop is a new shopping feature that allows creators, merchants, and brands big and small to showcase and sell their products to users straight through the app. This shopping feature is available directly through TikTok, eliminating the need to redirect users to an external site to make a purchase.
tiktok shop page catalog
Creators and brands can sell to users on TikTok through features like:
Product showcases
In-feed videos
LIVEs
Creator collaborations through Affiliate Marketplace
TikTok live shopping
TikTok live shopping lets merchants and brands host live stream videos to showcase and sell their products in real time. While tuning in, users can add items to their TikTok shopping cart and make purchases without leaving the app.
Who can use TikTok Shop?
The TikTok Shop feature is limited to specific regions, and you must fall into one of four categories:
Read on for a more detailed look each of these categories and how you might fall under one of them so you can set up your own TikTok Shop.
Seller
TikTok Shop Sellers are brands and merchants who sell their products on TikTok Shop in addition to other external sites, like Shopify. Through TikTok Shop, Sellers can manage their shop, inventory, promotions, and partnerships through the app.
To be considered a TikTok Shop Seller, you must:
TikTok Shop Creators are users who create content for fun and earn commission by promoting products through TikTok live shopping or in-feed videos.
How to set up a TikTok Shop
Setting up a TikTok Shop is easy, and you can do it in a few simple steps.
Create a TikTok business account
tiktok for business signup
If you don’t already have one, create your TikTok business account.
Choose the products you want to sell
Depending on your brand, you may want to put only some of your inventory catalog on your TikTok Shop page. Whatever the case, choose the items you want to showcase for TikTok users who view your profile and start adding them via TikTok Seller Center.
tiktok shop seller center
From Seller Center, you can manage your inventory, any orders or promotions, and affiliate partnerships.
Ensure you’ve linked your TikTok Shop to your TikTok account and that you have your links to your external site properly set up, then you’re ready to start selling!
TikTok shopping best practices
Don’t be afraid to promote your products
When creating content for your TikTok page, don’t be afraid to promote the products on your TikTok Shop. Just like you create blog content for your website, create TikTok videos that showcase the products you’re selling. Highlight the benefits of your product, demonstrate how to use it, or show how other customers use your product.
Optimize your TikTok Shop
When managing your TikTok Shop, make sure you optimize the products you’re showcasing for TikTok. This means keeping your product catalog organized and visually appealing — because no one likes walking into a messy store!
Choose high-quality images for your products to keep your TikTok Shop looking clean, professional, and, above all, inviting.
Invest in TikTok ads
Using TikTok ads not only helps shine a light on authority of the site giving the backlink your TikTok Shop, but it gets more eyes on your brand, period. TikTok ads are a great way to expand your audience and show off your brand’s products.
Here are a few examples of TikTok ads and where they’ll appear on the app:
TopView ads: Appear immediately when a user opens the app.
In-Feed ads: Appear within a user’s video feed periodically as they scroll through content.
Branded effects: Create customizable, branded effects, stickers, and filters that other TikTok users can use in their videos.
Branded Hashtag Challenges: Invite users to interact with your brand by having them use specific hashtags in their TikToks.
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Master TikTok Shopping with the help of WebFX
TikTok shopping is on the rise, so who better to partner with than WebFX, a company that knows TikTok for businesses like the back of their hand? When you team up with us, you’ll gain access to 500+ digital marketing experts with over 3 million hours of expertise under their belts.
