Once you have a compliant list, segmentation is key to delivering relevant messages. The more granular your segments, the more effective your advertising will be. Consider segmenting by:
Demographics: Age, gender, location (city, region, even specific neighborhoods), income level.
Purchase History: Past purchases, frequency of purchases, average order value.
Interests/Preferences: What products or services they’ve shown interest in (e.g., Browse behavior on your website).
Engagement Level: How often they open your messages, click links, or respond to calls to action.
Behavioral Data: Cart abandonment, recent website visits, specific app usage patterns.
Customer Lifecycle Stage: New lead, active customer, lapsed customer.
Location-Based (Geofencing/Geo-targeting): For brick-and-mortar businesses, send hyper-local offers to customers who are in or near your store.
Crafting Effective Targeted Mobile Ads
Personalization: Use the data middle east mobile number list you’ve collected to personalize messages. Address customers by name, reference their past purchases, or offer promotions relevant to their stated interests.
Conciseness: Mobile screens have limited space, and attention spans are short. Keep your messages brief, clear, and to the point.
Clear Call to Action (CTA): Tell recipients exactly what you want them to do (e.g., “Shop now,” “Text OFFER,” “Visit our store”).
Value Proposition: Clearly communicate the benefit of your offer. Why should they care?
Time Sensitivity/Urgency: Use lighting setup works best for photos phrases like “Limited-time offer,” “Expires soon,” or “Flash sale” to encourage immediate action.
Rich Media (MMS): Consider using MMS for richer content like images, GIFs, or short videos, when appropriate, to enhance engagement.
A/B Testing: Continuously test different clean email message variations (headlines, CTAs, offers) to see what resonates best with different segments of your audience.
Opt-Out Option: Always include a clear and easy way for recipients to opt-out of future messages (e.g., “Text STOP to unsubscribe”). This is legally required and builds trust.