Lead generation is Roadmap for a continuous journey, not a destination. For B2C and B2B in residential construction, a clear roadmap is essential. This roadmap outlines the key stages and actions to consistently generate high-quality leads.
B2C & B2B Lead Generation Roadmap for
This roadmap is designed to be adaptable. It will help you plan your lead generation efforts throughout the year.
Phase 1: Foundation & Planning (Months 1-2)
This initial phase is critical. It sets the stage for c level executive list all future efforts. Without a strong foundation, your results will suffer.
B2C Focus:
- Define Ideal Customer Profile (ICP): Who is your dream homeowner? Age, income, family size, location. What are their pain points? What are their aspirations for their home? Be very specific.
- Website Audit & Optimization:
- Is your website visually appealing? Is it mobile-friendly? Does it clearly showcase your work? Is there an obvious “Contact Us” or “Get a Quote” button? Ensure fast loading times.
- Content Strategy & Calendar (B2C):
- Plan blog posts, project galleries, and if you need to send the sample homeowner guides. Topics could include “5 Tips for a Successful Kitchen Remodel” or “Understanding Custom Home Building Costs.”
- Social Media Channel Selection: Where do your ideal homeowners spend time online? Instagram for visuals, Facebook for community. Pinterest for design inspiration.
- Initial Keyword Research (B2C): What are homeowners searching for? “Custom home builders [city name],” “Bathroom renovation [neighborhood],” “Affordable kitchen remodel.”
B2B Focus:
- Define Ideal Partner Profile (IPP): Roadmap for
- Which architects, designers, or developers are ideal? What size projects do they handle? What is their reputation?
- CRM Setup & Clean-up: Ensure your CRM (e.g., Salesforce, HubSpot) is optimized. Import existing contact lists. Segment contacts for B2B outreach.
- Content Strategy & Calendar (B2B):
- Plan whitepapers, case studies, and material data industry trend reports. Topics like “Innovative Building Materials for Sustainable Homes” or “Partnering for Large-Scale Residential Developments.”
- LinkedIn Profile Optimization (Company & Key Personnel):
- Ensure your company page and relevant individual profiles are professional and showcase expertise.
- Initial Industry Event Research: Identify relevant local and national construction trade shows. Look for architectural or design conferences.