Today, there is no shortage of marketing channels: email, social networks, online advertising, etc. However, SMS marketing remains one of the most used marketing channels by companies. Why? Because SMS marketing has many advantages over other conventional and modern channels.
Which ones? We invite you to discover it through this article by Octopush, focusing on the subject.
What is SMS marketing?
SMS marketing is a marketing practice that allows a company to directly contact customers or prospects via SMS or text messages. The goal is to promote an offer, a product, a service, or even an event, in order to achieve specific marketing objectives.
SMS marketing differs from other modern marketing channels because it is a much more direct marketing channel, since messages are sent via SMS and do not require an internet connection.
What are the advantages of SMS marketing over other marketing channels?
What are the advantages of SMS marketing over other marketing channels?
First of all, it is important to note that SMS marketing has a high opening rate, so they are more likely to be read. In fact, according to a study by MobileSquared, the opening rate of SMS is close to 98%.
And this, compared to 20% for emails. Then, you should know that the response time for SMS is also fast. Indeed, other statistics show that 90% of mobile messages are read within three minutes of receipt.
Otherwise, SMS marketing is also favored by a high conversion rate of around 32%. By opting for this marketing channel, you are therefore ensuring that you make profitable investments.
Finally, it is important to note that the costs of launching an SMS marketing campaign are advertising database relatively affordable. Especially when you consider the significant return on investment (ROI) it can generate.
What are the disadvantages of SMS marketing compared to other marketing channels?
Every marketing practice has its own drawbacks and SMS marketing is unfortunately no exception. Fortunately, the limitations of SMS marketing remain surmountable.
For example, you should know that SMS messages have a character limit. In general, an SMS must contain 160 characters, which significantly limits the amount of information a message must contain. However, there are some SMS service providers that allow the sending of long SMS 11 best shopify inventory management apps for 2023 messages, such as Octopush for example. Otherwise, you can always include short links in your SMS messages to communicate more information through a landing page.
Of course launching SMS marketing campaigns
Is not enough to guarantee the success of your marketing campaigns. You will also need to adopt good practices and methods to fully exploit the potential of SMS marketing.
Also note that customers must give their consent to receive SMS communications. Your audience znb directory may therefore very easily consider your communications as too intrusive in their daily lives. Finally, it is important to note that the deliverability of SMS messages can decrease when the recipients’ numbers are inactive or incorrect.
