10 areas of marketing responsibility.
Modern companies understand perfectly well what role marketing plays in their success. A well-managed and efficiently operating marketing department is a real builder of company value.
It can even be said that thanks to a properly italy telegram data assigned role, marketing creates a competitive advantage and outclasses competitors.
What tasks must a strategically and tactically well-positioned marketing department perform in a modern company?
1. What is the role of marketing? Marketing discovers market needs
Market needs can be compared to “gold mines”. A prospector with a better nose finds richer deposits of the valuable raw material.
Translating this analogy to the world of marketing, we david biloon marketing director, new product planning, emerging market business unit can say that the ability to find important consumer needs is an extremely valuable resource.
Those brands that better meet customer needs and discover them before market rivals do much better in the business game.
Source: Hubspot. Not another state of marketing report. 2020
In order to discover consumer needs, a modern b2c fax marketing porer 4th department uses . It does it on its own or commissions such research to specialized entities dealing with this domain.
Marketing research in a modern company is not a taboo subject. It is used when it is necessary to make important, strategic decisions about the directions of development, but also when it is necessary to verify progress related to, for example, the execution the marketing strategy , reputation or customer satisfaction, etc., etc.