The digital landscape continues to evolve rapidly as new technologies, needs and platforms emerge. To stay in the race, brands must innovate and adapt their digital strategies. To find inspiration and recommendations, there is nothing better than webinars!
This week, we offer you four on Search, third-party cookies or the valorization of your research data. Each of them will allow you to obtain valuable advice to optimize several aspects of your action plan.
To discover more live and replay web conferences, go to our webinar calendar.
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As part of an unprecedented partnership, Amazon and Meta are testing a feature that will allow American users to buy Amazon products from ads on Instagram and Facebook. A collaboration between two giants that should be beneficial for both of them.
Users must link their Meta and Amazon accounts
“For the first time, customers will be able to buy Amazon ads on Facebook and Instagram and checkout with Amazon without leaving the apps,” commented a spokesperson for the e-commerce giant.
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Presented as a standard Amazon ad in the feed, the tool will allow you to complete all stages of the purchase directly from the social network. The price of the product, its eligibility for Prime, its delivery time and its specifications will also be displayed. Users will have to link their Amazon profiles with those of Instagram or Facebook.
By partnering with an industry giant like Amazon, Meta is reaffirming its ambitions in e-commerce. Its success so far has been mixed, with the company ultimately choosing to end the Shop feature on Instagram. This partnership comes as is increasing its efforts in this area, including the launch of Shop in the United States.
“While additional details are still scarce, this partnership could represent a massive revenue opportunity for Meta, Amazon and, most importantly, advertisers,” Maurice , whose company helps brands advertise on Meta and Google, wrote in a LinkedIn post. Meta is also looking for new ways to increase its ad revenue after Apple introduced App Tracking Transparency in 2021.
A way for Amazon to get its products discovered
For its part, Amazon has been growing its advertising business for several years. Last month, it brought in $12.06 billion, a 26% increase from the previous year. Overall, the company is working to better target customers outside of its main app. For example, it launched the Buy with Prime feature in 2022 to generate more logistics revenue.
This partnership should also benefit it in terms of introducing users to new products, an area where it is still lacking.
Some specifics of this collaboration have not yet been shared. How revenue sharing will work and how merchants will choose the placement of their ads are elements that remain unknown.
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The year 2024 is fast approaching and, with it, a wide range of events: international days, festivals, sales, etc. To prepare their marketing campaigns, brands must anticipate these key dates, during which they can speak in a contextual and creative way. This requires complete visibility on the highlights of the year, which is precisely what chestnut tree offers.
The platform, a true reference in the collection of first-party and zero-party data through interactive marketing campaigns, offers you the opportunity to download this comprehensive document for free, which brings together all the dates on which to position yourself in 2024. Discover the opportunities that await you now!
DOWNLOAD THE 2024 MARKETING CALENDAR
An essential document for planning your next campaigns
Every year, the release of themarketing calendar is an event for digital experts. The previous edition was downloaded by more than 9,000 professionals working in large European companies.
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By taking a look at this chestnut tree, we quickly understand the reasons for its success. Very comprehensive, it brings together all the key dates on which to capitalize for your next campaigns. This year, more than 370 events are listed! From the phone number list library Golden Globes to Roland Garros to World Sandwich Day, there will be no shortage of opportunities to engage your communities in an original and relevant way. So that you don’t miss the most important ones, offers you a top 5 of the key events for each month.
All that remains is to find inspiration, and that’s often where it gets complicated. What content should you create? How to stand out? To help you find creative inspiration, has thought of everything. For each month, the platform provides you with campaign ideas to inspire you for your next actions. The calendar notepad is very useful for writing down the ones that seem most interesting to you, as well as your own ideas.
DOWNLOAD THE 2024 MARKETING CALENDAR
A year 2024 full of events!
The 2024 calendar is infused with world and international days, cultural and sporting events to interact with your audience and strengthen your online presence. Let’s take a look at some of them.
Mid-January will be the International Day of Italian Cuisine. This is an opportunity to ask your customers about their favorite dishes from this rich gastronomy, but also to create a space from which they can share their recipes and vote for their favorites.
In February, it’s Valentine’s Day. You must redouble your efforts to create campaigns that will capsize the hearts of your prospects. The most beautiful declarations of love, gift ideas, promotions… Multiple devices can be set up.
March then comes around with International Women’s Day. This is a major time to take stock of the status of women in the world and start a conversation with your audience about it.
Then comes April with Easter and Coachella, then May with Mother’s Day and Roland Garros. Summer sets in a few weeks later, accompanied by several cultural and sporting events. Among them, the Fête de la Musique and the Tour de France. Lovers of our four-legged friends can celebrate corgis on June 4.
For foodies, Chocolate
Day is an event not to be missed. International Belgian Fries Day, which takes place on August 1, is also an opportunity to create appetizing and captivating content.
Autumn then makes its big comeback with the start of the school year. October then arrives quickly. With it, World Smile Day, but also Halloween aol email list It’s time to get out the costumes and rack your brains to create campaigns that are both terrifying and memorable!
The end of the year is coming quickly, marked by , International Student Day and Black Friday. Then it’s time to put on the worst top in your wardrobe for International Ugly Christmas Sweater Day. We’re getting a little more ready for the last events of 2024, namely Christmas and New Year’s Day. Content that warms your customers’ hearts is essential.
As you can see, there will be no shortage of highlights. chestnut tree is an essential tool to take advantage of each of them. It will undoubtedly help you align your objectives with these events, but also create captivating and tailored campaigns. Don’t forget to download it!
DOWNLOAD THE CALENDAR MA
Today, most sectors have undertaken major digitalization work, and industry is no exception. This transformation is motivated by several ambitions: increasing productivity, improving real-time inventory management, adjusting production according to demand and offering a more personalized customer experience.
To achieve these, you still need to know how to properly take the digital turn.
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a digital experience platform for professionals, and, a web agency specializing in open source engineering, offer you a webinar replay to enlighten you on the subject.
Thanks to their expert advice and feedback from the group, discover how to boost your growth through digital technology.
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A historic company created in 1928,e is the European leader in faucets and sanitary equipment. Present in 90 countries through 9 subsidiaries, its name resonates internationally today. To continue its expansion, the group has always focused on digital technology, and in particular on the power of its website, which has won two awards. It plays a multiple role: showcase, product sheets, thematic files, inspirations, educational content, content marketing to boost SEO, etc. All of these elements make the site highly appreciated by customers and professionals in the sector.
Problem: with 9 versions of the site in 9 different languages and more than 2,000 products, it was becoming difficult to effectively update the catalog. This required a significant amount of time for the teams, who had to do everything manually. A long and tedious process that, moreover, considerably increased the risk of data entry errors.
To solve this major problem, relied on Digital Experience Platform (DXP), while surrounding itself with the teams. Greater autonomy in managing changes, simplified collaboration, transformation of the site into an information system… The benefits are numerous.
