Amazon’s efforts to enhance trading and promote the eCommerce sector in India have been immense over the last few years. The eCommerce sector saw a drastic change in this country when Amazon launched the ‘Amazon Saheli’ programme in 2017. It was a transformative initiative that allowed women entrepreneurs in tier one and tier two cities to sell their products on Amazon’s marketplace.
Does Amazon run the initiative alone, or have they partnered with other companies? So, Amazon doesn’t run the initiative alone. It has partnered with the Self-Employed Fostering Female Entrepreneurship Women Association (SEWA) and Impulse Social Enterprise to drive this programme and help women kick-start their entrepreneurial journey.
This blog will help you understand how Amazon Saheli promotes women’s entrepreneurship. Explore whether you’re eligible to participate in the programme and how Amazon Saheli can help you navigate different challenges.
Exploring Amazon Saheli:
The Saheli Store is brought by Amazon to feature innovative Fostering Female Entrepreneurship and traditional products. It is a storefront solely dedicated to the betterment nepal phone number list of the community. Saheli provides an opportunity for women entrepreneurs to succeed in life. As of March 2023, Amazon claims to have enabled more than two million women entrepreneurs across different pin codes in the country to leverage its eCommerce platform and give the rural economy the most required push.
This inspires women to become financially independent.
Empowering Women Through eCommerce
These products are the result of the combined efforts of seven potent NGOs around the country. They have become accessible to over 80,000 female artisans from every corner of the country. The Saheli storefront gives these artisans easy access to the Amazon marketplace and its logistical infrastructure.
The NGOs and other partners handhold women and Fostering Female Entrepreneurship organisations in this entrepreneurial journey through skill training, workshops and classes. This helps them manage their businesses over the Internet. Moreover, dedicated account managers application for marketing teams are provided to these women to ensure a smooth kickstart of their businesses. The programme also gives their clients the tools to help save time on managing their online businesses and drive their energies to creativity and innovation.
SEWA’s Role in Amazon Saheli
SEWA, or the Self-Employed Women Association, is the primary collaborative body that Amazon has partnered up with to push the Saheli programme. Moreover, she also says that Amazon and SEWA have their vision aligned in this antigua and barbuda business directory respect and is more than certain that the association will help women reach their target audiences easily.
In just two years, they have been able to attract more than 1.5 lakh sellers online, and these numbers are still growing.