AdWords reporting can be complicated and cumbersome. The gap between what a client wants to know and what a PPC analyst wants to deliver is often wide and difficult to bridge. Weekly, monthly and quarterly reporting cycles can become routine, automated Perfect AdWords processes that become obsolete over time. We often know or feel that we need to improve our reporting systems. templates and methods, but it can be difficult to take that step. Successful customer relationships are built on trust. and trust is often built on how success is defined, measured, and communicated.
Be transparent and consistent
Numbers don’t lie, but they can be used to tell a different story than. What is really happening. Having an honest and open approach to sharing performance. Whether it’s going well or not, is first and essential for the perfect report. When you share real statistics Perfect AdWords and details each reporting period, you build trust Special Database and can have an honest conversation about what’s working, what’s not working, and how the strategy is evolving. When you have and deliver a consistent report format, it becomes familiar and easy for your client to follow.
Organize the Report from General to Specific
Keep the content high-level up front and provide details. Put summary information and high-level statistics before ad groups. Ads and keywords, this will keep your customer engaged. You probably have some clients who don’t go beyond the first or second page of your report, while others want to consume all the details. Starting with general, high-level content AQB Directory and working through the details of statistics and campaign components, you’ll ensure you keep all types of customers engaged. 3. Start with goals While we often want to start with our basic PPC metrics (e.g. impressions, clicks, conversions, click-through rate), our clients often prioritize ROI and ROAS.
