Social mia management seems to be an essential topic of every marketing strategy today. And it doesn’t matter if your business is Il Social Mia Management: Tips Paradiso della Brugola or a well-establish multinational: social networks are now one of the most powerful tools, if not the most powerful, to make your presence felt online.
So you can’t just continue to use Social Media Management: Tips Social Mia Management: Tips Facebook to share memes and express your opinion on current events: the time has come to transform social networks into a business tool.
Social Media Management: Tips to Improve Your Online Presence
When, in 2004, the good Mark Zuckerberg creat “The Facebook”, his aim was to create a network of connections between his university colleagues. Social Media Management: Tips He certainly could not have imagin that, only a few years later, that platform would come to invoice billions of euros per year, and become one of the most visid websites ever, as well as one of the most download apps in the world.
But that doesn’t mean he was caught unprepar
No, Mark couldn’t have known. ,Social Media Management: Tips on the contrary. As soon as he sens the potential of his own tool, he threw himself headlong into the creation of that “business” alter ego of social mia, with which companies can now communicate with their fans and promote their products, just like in real life.
Try opening the app on your smartphone and scrolling through
So, what has Facebook become today? the fe. What do you see? Lots, lots, maybe too much content from companies or pages, and fewer and fewer posts from friends and relatives.
“Well, sure, they’ve all mov to Instagram,” you’ll say. If you try opening that too, you’ll notice that for every story of one of your contacts that you want to watch, you’ll first have to put up with sponsor content.
The fact is that nowadays it is simply stupid not to have your own business page! This is one of the few ways that allows you to reach your target with little or no cost. So, if you are ready, let’s see how to get start with the social mia management of your company!
Perhaps the starting point is precisely Zuckerberg’s first social network. Despite the proliferation of other platforms, its numbers continue to be the most significant: in Italy, in 2018, there were 30 million users, according to of which 28 million were from smartphones.
By now the public covers all age groups (even grandparents!), but the hard core remains the 36-45 age group, which is also the one with the most purchasing power.
So, what to do to land on this immense virtual square?
First, you will ne to create your page, using a personal profile. The wizard is very simple: it will only take a few minutes to set up.
But managing a company Facebook page is a whole other thing: you can’t just think about placing a few posts every now and then, maybe because you have a promotion going on.
No, we’re not there yet: what you ne is an itorial plan.
The editorial plan and the frequency of publication
The itorial plan is that document that allows you to keep an eye on all the posts that you will have to publish or schule. You can create it in Excel, Word, or in any other way you prefer: the important thing is the strategy behind it.
You can’t think of writing on a company page a status like: “It’s sunny today, what a beautiful day, I’m going for a walk”! It must be, obviously, content relat to your business, or to the target market.
It’s up to you to continually uncover industry news and innovations, and combine them with some original content, perhaps from your .
Of course, there are special occasions that cannot be ignor: we are talking about anniversaries and holidays, or some particular world days, or events of great dia relevance.
This “branch” is call instant marketing: an example to follow is certainly Ceres, always on the ball.
But what is the ideal publishing frequency? There is no fixrule, but let’s say that to be truly “present” on this social network you should schule at least 3 posts a week. But be careful not to overdo it: you risk overloading your community. We are not on Twitter!
Take your fax marketing campaign to the next level with fax lists from Latest Mailing Database. Our comprehensive fax marketing lists cover businesses in Global City, Texas, and the Western region. Get accurate contact information, allowing you to target decision-makers effectively. Expand your outreach and boost marketing engagement with our reliable fax lists.
Formats and Creativity
We have said what the topics of the posts can be, but what about the formats? Today Facebook offers a real menu from which you can choose according to your needs.
You can certainly forget about the good old state. Today the content is visual: a photo is great, a video is even better.
Then there are other more specific formats: the one for job offers, the story (visible only for 24 hours), the Canvas (a real mini-site used to launch a particular product), the carousel (a set of photos that can contain links to different web addresses) and much more.
Before deciding on the format in best tablets for drawing which to publish, therefore, you must also pay attention to the topic covered and how to make the content as usable as possible.
Furthermore, Facebook itself favors some formats over others: it has been shown that statuses without text perform much worse than bhb directory photos and videos, and that “native” formats such as those for offers are judged positively and therefore positioned higher in the feed.
Facebook is certainly not the only social network in the world, on the contrary. Social media management must also take into account other platforms, including Instagram.
Instagram is a sort of branch of Facebook, being part of the same property. Its principle is different: if Facebook, at least at its birth, was based on the word, Instagram is instead based on images. The “wall” of each user is made up exclusively of photos.
Here, therefore, the quality of the images makes the difference, which must be very high. Only in this way is it possible to emerge in the users’ feed and be noticed.
Instagram also has another very powerful tool, stories: these are contents visible only for 24 hours, created to generally provide a testimony in real time.
Through stories, for example, it is possible to document the arrival of a new collection in a store, share a reference and much more. Stories were then also implemented on Facebook and Whatsapp, but only on Instagram have they become a real phenomenon, thanks also to the possibility of inserting texts, images, gifs, music and special effects.
Instagram therefore does not offer the plurality of formats of Facebook but, on the other hand, social media management with two well-made posts a week can be sufficient to guarantee coverage.
Linkedin is the social network for professionals par excellence. For this reason, social media management should also take into account this platform, which is an interesting springboard for business.
The main difference with other social networks is the audience: if with Facebook and Instagram you address consumers, with Linkedin the communication is B2B.
It is therefore a great showcase to show your results, but it only works with certain types of businesses.
Building a community
Regardless of the platform in question, for social media management it is essential, in addition to publishing and sharing content, to build a community, that is, a group of people who are interested in your business and actively participate in discussions.
Only by creating and managing a community can you transform a social network into a truly useful tool for your online presence.
Stimulating debate and discussion, curbing it when necessary, and responding to users who show appreciation are some of the basic tasks of every social media manager.
Which, incidentally, knows no Saturdays and Sundays, Christmas or August.
Because the people of the web are always connected , and you need to be too.
