And if you launch, then choose the sites very carefully. The sites should have a large and real traffic, and the advertisement itself should be placed so that it is more likely to be looked at .
5. A few products receive all the traffic in a product campaign
If you launch product advertising in Yandex Direct, you will most likely encounter the fact that only a few products receive 70-90% of all clicks. Accordingly, the majority of the product range will receive almost no impressions and clicks. At the same time, it cannot be said that traffic is received by well-selling products. And those that do not receive traffic are poor sellers. Yandex is too quick to draw conclusions about which products give the best results what to do about, and immediately starts spending the entire budget on them, without properly testing the rest of the products.
What to do about it
Break your product range into several parts teacher data and launch a separate campaign for each of them. Within them, you will most likely encounter the same problem – a few products get the lion’s share of traffic – but you already have several timeD more products that receive traffic, and much more statistics on what is actually selling and what is not.
The assortment can be divided according to different logics: by product category, by cost, by margin, by popularity, etc.
What else should you pay attention to?
I would like to point out two more important points for business owners who are just planning to launch Yandex Direct:
1. Simple formats are a waste of money
In recent years what to do about. Yandex has been increasingly simplifying Yandex Direct what to do about. Their goal is to give the widest possible range of people the opportunity to launch advertising without special knowledge or without involving specialists with such knowledge.
Register, insert the link, top up your balance – and marketing prepares the marketing strategy voila, the advertising campaign is ready.
Only they won’t be there.
If you are serious about advertising your busineds, you have two options: learn how to set it up correctly yourself, or hire a specialist.
2. Yandex Direct is not suitable for everyone
No matter how much “directologists” jpb directory what to do about, agencies, or .Yandex managers try to convince you, Yandex Direct is not suitable for everyone.
Many people get good results there, but it’s not a fact that it will suit you too.