Scenario marketing is no longer a new concept. Many people believe that scenario marketing is only suitable for the Internet industry. In fact, scenario marketing can be applied more widely. If used properly, it can also effectively help offline companies and brands achieve their marketing goals.
Looking at the more successful online business cases, without exception, they start from the demand pain points in various life consumption scenarios, and then use corresponding products to solve some of the demand points in these scenarios. When applied offline, different business formats and business models are also the result of meeting the pain point needs in different scenarios.
What is scene marketing
What exactly is scenario marketing, and how can brands and Oman Whatsapp Data products use scenario marketing to achieve growth? Broken down, the “scene” here can be simply understood as who wants to do what at what time and place. Scenes can be seen everywhere in life. In any specific scene, in this behavioral event, consumers will definitely have specific needs or problems, which may prompt consumers to engage in consumption behavior. Using different scenarios to achieve business goals is what we call scenario marketing.
The core of scene marketing
The essence of a product is actually to provide solutions to consumer needs. Scenario marketing is to reasonably match products with consumer AQB Directory needs to promote sales. So which product to choose specifically – what unique needs the current scene has, is the deciding factor.
The generation of demand is an inevitable result based on specific scenarios. No matter what the crowd portrait is, specific behaviors of people can be inspir by specific scenes. For example, if you encounter a traffic jam on the road, whether you are a big boss or a small employee, you will basically feel anxious, but the behavior will be different due to different emotional control abilities. In this scenario, if there is a product that can make the car invisible (hypothetically) and can freely pass through crowded roads, and the price of the product is affordable, most people will choose to buy this product. This is the generation of demand stimulat by the scene, and this product just meets this demand.
