The current situation of database marketing in China is like that in the United States in the 1970s. Compared with the “broad advertising” of advertising and the uncertainty of one-way communication, more companies hope to achieve targeted marketing and understand consumer feedback.

The current database marketing situation in China is like the. Database marketing United States in the 1970s, and is in a period of rapid development. Acxiom adapted to the American business environment, rapidly developed and expanded in the 1970s, and became one of the world’s highest-grossing data processing companies. The vast amount of data earns Acxiom up to $1.3 billion in revenue annually.

Acxiom announced its new corporate slogan

“We create value with information.” Customer Australia WhatsApp Data information is one of the most important assets a company has. However, without highly accurate data, companies cannot fully understand customer relationships through analysis and communication. Companies often encounter a troublesome situation when marketing: the customer information collected by the company through telephone calls, emails, questionnaires and other channels is often incomplete and repeated.

Acxiom is responsible for integrating these complex data analyzes into a single, complete and effective information, helping companies more accurately obtain target consumer information, achieve one-on-one interactive marketing effects, and eliminate waste caused by repeated marketing by companies. Acxiom is a provider of enterprise information management solutions.

Compared with the uncertainty of "widely advertised Database marketing

Database marketing advertising and one-way  AQB Directory communication, more companies. Database marketing hope to achieve targeted marketing and understand consumer feedback. This is the value of database marketing. In fact, there is no shortage of CRM application software (customer relationship management) with similar functions in the Chinese market, and Acxiom’s weight is to provide customers with higher quality data and more complete services.

Acxiom China’s growth has paralleled the development of their unique ability to integrate Chinese data. In the past 6 years, Acxiom China has become an industry leader and will continue to develop. Acxiom brings together international experts and local technology to provide the best services to domestic and international brands, serving more than 100 brands such as Nokia.

Database marketing is in the ascendant


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