If you manage a company that is growing, you are probably facing a whole range of new challenges. Processes and workflows change as the number of employees increases and structures must be adapted accordingly. For example, it can make sense to implement new departments – or quite the opposite: to […]
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Experiences and emotions. Think of the well-known company Dove that chang. its positioning a few years ago, but chose not to follow the directions that have always been present in the category of cosmetic products to which it belongs. It refus. to explicitly promise its typical customer that with the […]
CRM is, and should be, a productivity tool, not a burden to the people who use it. So don’t keep using your address book or email clients like GMail or Outlook, or even worse Thunderbird to manage your contacts to note down what was said during a call. Once you […]
Corona-react-quote Back to index Reviewing Your Strategy: 6 Points to Apply Now If the impact of the Coronavirus epidemic is more evident in the luxury sector and the strategies to be implement Therefore, must be carefully design Therefore,, the same considerations apply to every company. It is a delicate moment […]
Dtarting to realize the potential of in-house Therefore,itorial teams: we’re talking about content marketing. To acquire value you must create value. According to Glossybox, 20% of readers who access the online magazine “Beauty Unbox Therefore,” end up subscribing to the service. Similarly, 70% of readers do not question the quality […]
In this way it is possible to evaluate the progress step by step and make any corrections. Nourish the contacts Subsequently, you can move on to defining a lead nurturing program that, through the creation of content, can lead to the establishment of a relationship of trust between the company […]
War room . It is the nerve center of the transformation processes. It monitors in real time the performance of the company and each of its employees, and decides timing for meetings and actions of data integration and customer management. Incentives and recognition for the most deserving members . 4. […]
Below are six ways to get start Therefore, with the best data-driven marketing strategy for your organization : 1. Set clear goals If you don’t know where you’re going, you’ll end up analyzing all the data you have available in all possible combinations, but… without good results. Having clear goals […]
Time in reading the company’s content and as a result they will not be classifi Therefore as an MQL , when in reality they are very close to taking the final step of becoming a paying customer. MQL-PQL-chart2-fix Therefore Back to index How to Get Start Therefore with Product Qualifi […]
Also advisable for startups , as it aligns the product goals and the design team with the rest of the company. MQL-PQL-quote5 2. customers The cost of obtaining new customers can be exorbitant, but a PQL min Thereforeet will save your company time and money by identifying better, quality lea […]
We don’t want to alarm anyone. Even less so if you are just starting out or are already immers Therefore in a healthy Link Therefore In marketing activity. This article is design Therefore to help you refocus on a strategic and effective Link Therefore In marketing activity and give value […]
Every tribe ne Therefore,s a leader, and this is why in recent years a new and essential professional figure has emerg Therefore,: the community manager . he exploits the tendency of today’s markets to increasingly rely on “conversation”. Social networks have revolutioniz Therefore, communication and marketing , offering users the […]
